Don’t waste your money on the quick fix to digitally market your business. Until you build a solid foundation, everything else is wasted expense.
Need a little direction without all the intricate details? Then this article is for you!
Rocky Mountain Media Services specializes in building and marketing small businesses online. We will help you establish the basic cornerstones of your online foundation to effectively begin to market your business.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. SEO is simply a matter of making sure your site is structured in a way that search engines understand. It ranges from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.
A robust social media campaign directly impacts your SEO. If you increase your brand visibility on social media, people will start searching for your brand on Google. When this happens, it enhances your SEO.
Select the social media platforms that are relevant to your industry. Facebook is almost always the first to be considered along with Google+. Other platforms that may be relevant depending on your business are Twitter, Yelp, Instagram, and Pinterest.
Once you have these cornerstones in place and running efficiently, THEN you can entertain a multitude of digital marketing venues.
All efforts from these venues should be designed to drive traffic/leads right back to your mobile friendly website. These should NOT be used as general branding. Use them to create a call to action that will capture information, create a lead, or sell a product or service.