PAY PER CLICK MARKETING
Our Albuquerque SEM (Search Engine Marketing) services are designed to complement both Level 1 and Level 2 - SEO packages. We offer 3 levels of SEO to accommodate every client from the basic SEO level to an extremely aggressive approach that will drive hard/hot leads to your inbox and/or phone.
LEVEL3 - AGGRESSIVE SEO - Pay per Click Marketing
Rocky Mountain Media Services specializes in SEM (Search Engine Marketing) services for the Albuquerque area.
Maximize ROI on advertising!
SEM Services or Search Engine Marketing is the way drive traffic to your website. This is the PPC (Pay Per Click) world. This is what digital marketing is all about! There are many exciting new marketing campaigns across most social media platforms designed to create an immediate "Call to Action" to generate traffic to your website. We aren't talking about the run of the mill looky-loos...these are "HOT LEADS"! With our Albuquerque pay per click marketing services, we will show you how to capture these leads and turn them into profitable customers.
Rocky Mountain Media Services offers search engine marketing through PPC campaigns with Google AdWords, Facebook Campaigns, LinkedIn campaigns and Instagram campaigns. PPC campaigns allow you to directly target people who are already searching for your products or services. PPC campaigns produce immediate results while driving traffic to your website. PPC campaigns allow you to maximize your ad spend with flexible budgeting. Our affordable Albuquerque SEM services fit hand in hand with our web design, Social Media, and SEO services for Albuquerque small businesses.
The Rocky Mountain Media Services PPC/Google Ads management team has over 22 years of experience, providing PPC services since before Google was founded. The Rocky Mountain Media Services Google Ads management team was identified by Google as a top 3% performer. This identification was determined based on the quality of the campaigns we build, and the volume of budget that we manage. Consequently, Rocky Mountain Media Services has access to unique tools and support not accessible to other Google Ads management companies. With $8 million of managed PPC budget each year, we offer an experienced and skilled team capable of operating highly efficient and productive Google Ads campaigns. Rocky Mountain Media Services focuses on bottom-line metrics; optimizing Google Ads campaigns to maximize advertising ROI.
Our campaigns are created and managed per Google Ads standards and best practices and our Google Ads management team is certified by Google. We have a direct relationship with Google which includes Google representatives who will assist us if and when needed. This ensures that we are aware of the latest Google Ads advances, that we receive campaign performance assistance and that our requests are expedited by Google. Our PPC management team includes engineers and marketing professionals, allowing for a deep skill set that addresses (1) technical data analysis as well as (2) effective consumer communications.
1) Technical Capabilities: Deep understanding of the optimization process, using Google Ads and Analytics data to maximize ROI. All Google Ads resources will be used as needed, including bid optimization, mobile vs. PC optimization, time of day, day of week, geo-targeting, ad performance, ad delivery strategy and other key metrics. KPIs and other performance data are extracted for campaign reports and meetings and are used to drive ongoing performance improvements.
2) Consumer Communications: Our experienced marketing experts are responsible for identifying target keywords that are inclined to produce sales. Along with keyword identification, high-performance ads are crafted and tested. Our team is responsible for creating ad and keyword content that will interest consumers and maximize click-through Rates and Sales.
Our Google Ads management process begins with interviewing our clients and reviewing their website to learn their industry, interests and goals. With this information, combined with our 22 years of experience, we then construct the Google Ads campaign. Once the campaign goes live and performance data is received, our Albuquerque pay per click marketing team uses data on an ongoing basis to optimize the campaign and maximize ROI.
While many Google Ads management companies use software to automatically manage campaigns, we manually manage Google Ads. Our Google Ads management professionals work directly within the Google Ads accounts, making decisions, finding trends, testing, interpreting data and collaborating directly with Google. Google Ads management software creates lazy campaign managers that rely on software to control accounts. Humans are still better at managing Google Ads than software, so our process ensures higher-level performance, fewer mistakes and improved communications.
Google Ads Management Tasks:
Initial account creation which includes configuring the campaign settings, building AdGroups, creating ads, keyword research and adding keywords, setting location targeting, setting delivery schedules, mobile vs. PC adjustments, etc. This builds the initial campaign environment to launch the campaign and to begin generating clicks.
Installation of Google Ads conversion tracking code to provide the data needed to optimize Google Ads and determine an advertising ROI.
Creation of a negative keyword list, enduring that the wrong keywords are not used.
Addition of new search phrases based on what is and is not already successful.
Keyword bid adjustments based on the performance of each individual keyword.
Ad adjustments based on the performance of each individual ad. Replacing low-performance ads with new versions similar to high-performing ads.
Adjusting bids for the time of day and day of week that ads are displayed.
Adjusting bids for the type of device being used: PC vs. Mobile vs. Tablet.
Adjusting bids based on geotargeting (Zip, City, State, Country).
Scheduled monthly Google Ads campaign report.
Campaign Transparency: Our Albuquerque pay per click marketing team does not have secrets and warmly share our knowledge and strategies with our clients and we allow our clients to directly access the Google Ads campaign. Account ownership belongs to our client; we only manage the campaign on their behalf. We openly engage with our clients to try new ideas, pursue new goals and benefit from our client's deep understanding of their own industry.
Features and Benefits
- Search Engine Marketing is a proactive and direct approach to digital marketing.
- Directly target people who are searching for your product
- Get immediate results
- Control your budget
- Drive traffic to your website