What is ReTargeting and how does it work?
Features and Benefits
- Brand Exposure
- Higher Conversion Rates
- Better ROI
- Audience Targeting
- Flexible Budget
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Our Albuquerque remarketing and retargeting service is a tool designed to help companies reach the 98% of users who don’t convert right away.
Here’s how our Albuquerque retargeting service works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your site.
Our Albuquerque remarketing and retargeting service is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels. As your local Albuquerque digital marketing company, we will get you the strong leads you want.