RIO RANCHO, N.M. – RSVP Advertising New Mexico owners Dave and Terry Riddle were recently recognized by international franchise network Alliance Franchise Brands with a Marketing Trailblazer Award.
The award recognizes excellence in print, online and multi-channel marketing campaigns that are self-promotional. The Riddles scripted and directed two videos for their award-winning campaign that generated 23 new clients in six months. They also negotiated with the vendor partner to supply videos to their franchise network of more than 60 markets across the United States.
“Explainer videos are a great way to educate prospects and customers,” said Dave Riddle. “A time-tested direct marketing channel, like direct mail, can sometimes be overlooked for newer media. Research shows that a multi-channel strategy that includes direct mail with online content marketing, social media or email can generate more interest and response.”
RSVP Advertising targets consumers with upscale postcard packs, reaching affluent homeowners who are most likely to purchase high-end home and personal services. “For local marketers, high-touch postcards drive traffic to their websites and complements their online marketing efforts.”
Independently owned and operated, RSVP New Mexico is a member of Alliance Franchise Brands, a world-leader in direct marketing solutions. For more information about RSVP New Mexico, visit https://www.rsvpadvertising.com/albuquerque/ or call (505) 890-8365.